Public Relations.
Built for Your Brand’s Future.
Bear Icebox starts with strategy. We blend public relations expertise, journalism roots, and a deep tech stack to deliver measurable results that last.
Number of Tier 1 media outlets we’ve successfully placed stories in
Amount of money our PR clients have generated through acquisitions, investments and sales
Earned Media
Attention from generative engines and traditioanl search engines is critical. Earned citations play a key role and we excel at landing clients media placements…Learn more
Content Creation
Our content creation flows from our background as journalists and communicators. We understand how to determine trends an audience wants… Learn more
Brand Strategy
The most powerful stories come from people, not brands. Our approach to building strong brands is finding the people behind the… Learn more
Ideas for Free
If you’re looking for a place to start, we have plenty of resources in our Honey Jar. The mysterious world of PR doesn’t have to be… Learn more
Meet Our Leadership Team
Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).
Bob Spoerl
Director of PR + Content, co-owner
Susan Stoga
Senior Communications Strategist
DeAnna Spoerl
Director of Client Services, co-owner
Cristy Brusoe
Senior Media Relations Strategist
Thought Leadership
Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.
Success Stories
Newcastle Systems
The problem In 2023, Newcastle Systems, a leader in mobile-powered workstations and warehouse …
CADDi
The problem CADDi is a manufacturing intelligence software company on a mission to democratize your …
PlumResearch
The problem Polish analytics company PlumResearch came to us with a great deal of insights–but …
65 Incorporated 2.0
The problem 65 Incorporated, a medicare consulting firm, has been a longstanding client that came to …
ProGlove
The problem ProGlove is an industrial wearables tech company that enables manufacturing and …
Graceada Partners
The problem Graceada Partners is a commercial real estate investment firm managing more than 500 …
Where the Bears will be.
Upcoming dates:
PROMAT 2025 | Mar 17-20 | Chicago
As the manufacturing and supply chain industry’s premier global event, ProMat brings over 50,000 manufacturing and supply chain buyers together to learn, engage and connect with the leading trends and equipment and technology solutions.
NRF 2025 Expo | Jan 11-14 | NYC
Don’t miss the NRF 2025 Expo, where you can explore cutting-edge technologies and forge strategic partnerships that will drive the future of your business.
Looking to expand stateside?
Or, are you a U.S.-based company looking to expand internationally? Our BICOM Global division is tailored to help companies based outside the U.S. build a presence in the states through a public relations campaign. Our collective team has worked with more than 100 companies across 20+ countries…
Who We Serve
Industries
While our team has experience serving clients across a number of industries, we focus on B2B clients across a handful of industries. These include:
Investing
Construction
E-commerce
Retail Technology
Commercial Real Estate
Real Estate
Franchise PR
Supply Chain and Logistics
AI and Blockchain
Case Studies
Our Work
Sensofusion
The problem Sensofusion, a drone defense startup, came to us in 2016 with a challenge they wanted to overcome: They had limited reach in the United …
Vainu
The problem Vainu, a fast-growing SaaS sales intelligence company founded in Helsinki with four offices across Europe, came to Bear Icebox around the …
65 Incorporated
The problem 65 Incorporated is a medicare consulting firm and of the first clients that came to Bear Icebox when we were just wee little cubs. 65 …
What People Are Saying
“I have been blown away by their enthusiasm, passionate engagement, and quality of their work.”
CEO of Metamo Travel
“The number of incoming requests rose 35% within one year. Their leadership was invested in building positive relationships. They keep their promises and make themselves available when needed. Their flexibility and professionalism contributed to this ongoing partnership.”
Partner of Bazis
“As a small company, Bear Icebox Communications’ PR campaign had an outsized impact. The studio opening was well-received, with a number of media articles published.”
Creative Director, Senior Designer of Xced Design Build
“We can tell our company’s reach is significantly broader since starting the work with Bear Icebox Communications. Our exposure with our core audience has improved—we’ve gotten meaningful hits and placements on relevant news sites, including realtor.com. Every platform we’ve tried to receive coverage from has been a success because of Bear Icebox Communications’ support.“
President of HouseMaster