PR powering your brand’s future story.
Bear Icebox starts with strategy. We blend public relations expertise, journalism roots, and a deep tech stack to deliver measurable results that last.
Number of Tier 1 media outlets we’ve successfully placed stories in
Amount of money our PR clients have generated through acquisitions, investments and sales
Earned Media
Attention from generative engines and traditioanl search engines is critical. Earned citations play a key role and we excel at landing clients media placements…Learn more
Content Creation
Our content creation flows from our background as journalists and communicators. We understand how to determine trends an audience wants… Learn more
Brand Strategy
The most powerful stories come from people, not brands. Our approach to building strong brands is finding the people behind the… Learn more
Ideas for Free
If you’re looking for a place to start, we have plenty of resources in our Honey Jar. The mysterious world of PR doesn’t have to be… Learn more
Meet Our Leadership Team
Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).
Bob Spoerl
CEO & President, Co-Owner
Susan Stoga
Senior strategist, Advisor
DeAnna Spoerl
Chief Brand Officer, Co-Owner
Sean Wille
Vice President
Thought Leadership
Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.
Success Stories
Newcastle Systems
The problem In 2023, Newcastle Systems, a leader in mobile-powered workstations and warehouse …
CADDi
The problem CADDi is a manufacturing intelligence software company on a mission to democratize your …
PlumResearch
The problem Polish analytics company PlumResearch came to us with a great deal of insights–but …
65 Incorporated 2.0
The problem 65 Incorporated, a medicare consulting firm, has been a longstanding client that came to …
ProGlove
The problem ProGlove is an industrial wearables tech company that enables manufacturing and …
Graceada Partners
The problem Graceada Partners is a commercial real estate investment firm managing more than 500 …
Where the Bears will be:
On the Ground at NRF in New York
We’re heading to NRF 2026: Retail’s Big Show in New York this January to support clients in the e-commerce and retail tech space. From media opportunities to live storytelling and strategic communications support, we’ll be on-site helping brands make the most of the industry’s biggest stage.
Amplifying Executive Voices at Manifest
This February, Bear Icebox Communications will be at Manifest supporting Rajant and CADDi as their executives take the stage and contribute to conversations shaping the future of supply chain and logistics. We’ll be on-site driving strategic visibility and storytelling before, during, and after their speaking sessions.
Elevating ASI Robots at CONEXPO-CON/AGG
Bear Icebox Communications will be in Las Vegas this March for CONEXPO-CON/AGG, supporting Autonomous Solutions Inc. as the construction and equipment industries gather for one of the world’s premier events. Our team will be on-site helping amplify ASI’s presence, capture key moments, and drive momentum throughout the week.
Looking to expand stateside?
Or, are you a U.S.-based company looking to expand internationally? Our BICOM Global division is tailored to help companies based outside the U.S. build a presence in the states through a public relations campaign. Our collective team has worked with more than 100 companies across 20+ countries…
Who We Serve
Industries
While our team has experience serving clients across a number of industries, we focus on B2B clients across a handful of industries. These include:
Investing
Construction
E-commerce
Retail Technology
Commercial Real Estate
Real Estate
Franchise PR
Supply Chain and Logistics
AI and Blockchain
What People Are Saying
“For a while, we had a kind of love-hate relationship with Bear Icebox! We were bombarded with PR that turned into client activity and phone calls in a critical season for our company.”
CMO of 65 Incorporated
“I have been blown away by their enthusiasm, passionate engagement, and quality of their work.”
CEO of Metamo Travel
“The number of incoming requests rose 35% within one year. Their leadership was invested in building positive relationships. They keep their promises and make themselves available when needed. Their flexibility and professionalism contributed to this ongoing partnership.”
Partner of Bazis
“The team was always on the ball, identifying the relevant media outlets to work with in a professional, slick manner. They scheduled all work carefully and were never out of communication, demonstrating their good understanding of their role.”
VP of Sales of Sensofusion