Brand Protection

A. A PR agency can protect brands by helping businesses maintain a positive public image. This involves monitoring and responding to any negative mentions of a brand in the media, online or offline, as well as proactively promoting positive news and messages about the brand. PR agencies also work to prepare crisis management plans and assist with the execution of those plans in the event that a crisis does occur.

A. When considering brand reputation and an agency that can keep you protected, look for someone with experience in crisis and internal communications. Brand protection can be complicated and layered, so it is important to work with a PR practitioner who has successfully navigated these waters before. Fortunately, our team has extensive experience in both internal communications and handling crises.

A. PR agencies use tools and databases to continuously monitor brands they work with to catch threats or negative publicity quickly and respond swiftly. An agency will have access to tools you may not be given. They specialize in monitoring media for clients, which means you have professional PR people monitoring channels even when you’re not. It’s like having a security camera pointed directly at media and social channels to catch any threats.

A. It starts with knowing your threats and understanding your brand. From there, a PR agency can help you protect those brand assets. But you can only protect what you know and define, which is why it’s imperative for brands to have gone through brand strategy exercises, message mapping, and other useful brand creation or brand enhancement initiatives before crafting their strategy to protect the brand.