Sharing knowledge is what makes the world go round. That’s why we’ve created these PR videos for you.
7 PR secrets: LinkedIn Live recap
Public relations has always had a wizardry feeling about it. It’s magical when an agency lands a client a major win. And it’s infuriating when they don’t. The allure of the PR pro as the fixer with the elixir to get you in the news is wearing thin in an era where media is all around us.
So, what secrets in this modern PR landscape do you need to know? How do agencies work, and what are they working on? We reveal some of them in our recent LinkedIn Live session.
Crafting quality content for PR
Increasingly, PR is about creating content and collaborating with media outlets and influencers to share that information.
Building your ROI framework
How to establish strong measurement of ROI for your PR campaigns and outreach.
Public relations | Traditional forms of media
Public and media relations go beyond landing placements in major outlets.
Effective Pitch writing
What makes an effective pitch? Why does it matter?
Media list building
How to target the right media and what to consider when building your lists.
How PR pros use social media to build thought leadership
Should PR pros use social media in their campaigns? Of course. Building up your credibility on social media platforms allows other leaders in your industry to understand who you are. Share relevant news, comment on topics that interest you and re-purpose content on a regular basis.
Using Digital Tools in PR
Understanding how to use the increasing amount of digital tools available to you to enhance your PR campaigns.
Communicating with Reporters
The ins and outs of how to do it tastefully and effectively.