Bear Icebox Communications

What’s better than PR? ROI.

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    65 Incorporated

    The problem

    65 Incorporated is a medicare consulting firm and of the first clients that came to Bear Icebox when we were just wee little cubs. 65 Incorporated was looking for a strong PR push to begin Medicare’s annual open enrollment season. Because 65 Incorporated relies on brand awareness, exposure and credibility to generate leads and conversions, the goal was simple: to dramatically boost each of those metrics.

    The solution

    Our strategic public relations plan coupled an aggressive media outreach cadence with a content marketing schedule that gave 65 Incorporated thought leadership in a competitive space.

    A senior couple kissing at the beach.
    National

    PR exposure in top outlets

    100%

    Increase in website sessions

    92%

    Drop in website bounce rate

    Results

    In a 45-day period, we provided  65 Incorporated with serious national PR exposure in top outlets, including: Huffington Post, Forbes, US News & World Report, CBS online, The Chicago Tribune, PBS Next Avenue, TheStreet.com,  and Investor’s Business Daily.  65 Incorporated’s website sessions increased by more than 100 percent and the bounce rate on the website dropped by 92 percent.  Moreover, the client, overwhelmed with phone calls and prospects from our PR push, requested Bear Icebox actually slow down so they could catch their breath!

    “For a while, we had a kind of love-hate relationship with Bear Icebox! We were bombarded with PR that turned into client activity and phone calls in a critical season for our company.”

    Melinda Caughill, CMO @ 65 INCORPORATED