65 Incorporated 2.0 

The problem

65 Incorporated, a medicare consulting firm, has been a longstanding client that came to Bear Icebox when we were just wee little cubs. As a trusted partner, our initial engagement involved spearheading a robust PR campaign to kickstart Medicare’s annual open enrollment season. In our most recent collaboration with the firm, we were tasked to promote a recent book authored by the company’s founder in the media. Because 65 Incorporated relies on brand awareness, exposure and credibility to generate leads and conversions, the goal was simple: to dramatically boost each of those metrics and gain press for the book launch.

The solution

Our strategic public relations plan coupled an aggressive media outreach cadence with a content marketing schedule that gave 65 Incorporated thought leadership in a competitive space.