HouseMaster
The problem
HouseMaster was a national home inspection franchise with 300 locations in North America when they approached Bear Icebox in 2017. The problem was HouseMaster needed a PR reset and refresh—they hadn’t worked with an agency for years and had limited brand awareness due to a lack of outreach in key media outlets. They were in need of more media coverage and to position their president as a thought leader in the real estate industry in both regional, trade and national news publications.
The solution
We developed a comprehensive thought leadership campaign and platform to position HouseMaster’s president in real estate, home maintenance, franchise, and management news outlets and developed a plan to reinvigorate the brand through an aggressive PR campaign focused on educating the masses about home inspections and how to keep properties safe and secure.
Earned media placements
Tier 1 placements
By a multi-billion home services holding company in 2020
Results
Our agency secured more than 100 original media placements over the course of two years in targeted outlets, which included more than a dozen Tier 1 placements. This included Realtor.com, Inman and Family Handyman, the Washington Post, New York Times, Associated Press, and Money Magazine. HouseMaster was successfully acquired by a multi-billion home services holding company in 2020 just a few years after ramping up their PR efforts and building awareness across business and national audiences.
“We can tell our company’s reach is significantly broader since starting the work with Bear Icebox Communications. Our exposure with our core audience has improved—we’ve gotten meaningful hits and placements on relevant news sites, including realtor.com. Every platform we’ve tried to receive coverage from has been a success because of Bear Icebox Communications’ support.””
Kathleen Kuhn, President of HouseMaster