Bear Icebox Communications

What’s better than PR? ROI.

    Numerous hot air balloons against a bright blue sky.

    Rajant Corporation

    The problem

    Rajant Corporation is a mesh network connectivity company who came to us in 2021 looking for a proactive agency to help them build more attention in front of target industry verticals, national media and broader audiences. They had a strong pipeline of news releases and a flow of articles in smaller tiered outlets but wanted additional support and exposure.

    The solution

    We developed a plan that would highlight the critical ‘why’ behind their company and the technology they deploy. As a mission-critical company (Rajant works with governments, militaries, in mines, oil and gas and other fields where communications going down can mean life or death) we wanted to lean into powerful stories about how Rajant is shaping and moving industries forward through its Kinetic Mesh Network technology. We targeted new verticals for them, including supply chain, logistics, warehousing and material handling outlets, to promote their indoor networking solutions. And, we looked at larger tech and news outlets to garner more awareness.

    Green charts on a computer screen.
    50+

    Earned media placements

    Target Outlets

    Reached like Mining Magazine and International Mining

    Results

    Through an aggressive PR campaign, we’ve been able to secure more 50+ placements in a 15 month period, reaching target outlets in mining and construction (like Mining Magazine, International Mining, and Equipment Today), industrial (Industry Today, Supply & Demand Chain Executive, DC Velocity) and broader technology outlets (like FierceWireless and BuiltIn). We’ve arranged Q&A and interviews with executives, jumped in for just-in-time interviews and coordinated a number of contributed articles and podcast interviews to help their subject matter experts expand their reach.