Franchise Development PR Strategists
Our background in B2B and startup PR separates us from others in the franchise space. Our team's experience in the franchise space, coupled with background producing PR and content for data-driven and innovative tech startups, provides us with a unique lens to view franchise marketing. From helping our clients get on CNBC, in the Wall Street Journal, Fox Business, New York Times and Associated Press, to creating targeted media and marketing campaigns around growth markets, we've done it all. We help franchises validate their brand and sell units through the right marketing mix.
It's not enough to just issue a news release or rely on reporters to share your story and hope to gain franchise leads. Franchise marketing and public relations has become a multi-pronged endeavor, blending organic, paid search, social media, content marketing and media relations to create an environment conducive to promoting and selling franchises.
As entrepreneurs ourselves, we know the messaging needed to resonate with owner prospects. And we also realize that franchise media relations can sometimes be an uphill battle, with hometown media sometimes skeptical of franchise brands. But we realize that at the heart of every great franchise are individual small business owners.