From strategy to execution, we oversee media relations for our clients and target the right kind of media that resonates with their target audiences. The right kind of media relations really can move the needle for brands: It generates buzz and builds awareness, along with increased web traffic and, ideally, more leads for your business.
We build relationships both with our clients and with media: Just like client relations is a two-way street between our clients and us, so is media relations. We work with media partners to offer our clients as thought leaders and expert sources in stories that matter -- pieces that are going to influence your audience to take action.
Our team has worked with a number of major media outlets, from CNBC to the Associated Press, Wall Street Journal and New York Times. But, we also build strategic PR plans that fit into our clients' overall marketing goals. Some clients in niche markets stand to benefit the most from placements in targeted trade publications, ones that influencers and decision makers read to learn about their industry and make influential purchasing decisions. That is what, in many ways, is at the heart of B2B public relations: getting your brand heard and seen by people in leadership positions who have the power to take action.
From timely, search-friendly news releases to feature stories to quotes in relevant articles to by-lined articles where we fully control the message and aim, we ensure our clients have a relevant, calculated voice in the new media landscape.
We're aggressive. We're hungry. We swing for the fences. And we keep a steady drumbeat of media placements going for our B2B clients. Are you an international brand looking to make your mark in the U.S.? Are you a startup looking for potential investors? Are you an established brand looking for a new PR partner to provide a spark? Let's talk.