Product Launches

Perhaps one of the most obvious points in a brand's life cycle to initiate a public relations campaign is during the launch of a new product. Launching a new product could mean a development team is initiating a new version of a software program, a new piece of manufactured equipment. But, broadly speaking, authors and musicians also launch "products" when they go live with such projects.

We've helped B2B brands tell their stories of launching SaaS platforms and defense systems; but we also have experience helping creatives tell their story.

The best time to start a public relations campaign -- or at least build out a strategy -- for a product launch is months before the actual launch. Proper planning produces the strongest PR and marketing programs. So, if you're going to be launching a product in the not-too-distant future, let's discuss how Bear Icebox Communications can help promote your new product.